Today, Gif Games, the creator of the NFT-based game Tezotopia, and Talao, a platform that provides identity solutions for Web3, have announced a new partnership to enhance the experience of gamers and their interaction with brands.
Gamers of the NFT-based game Tezotopia, created by Gif Games, will connect with brands while keeping full control of their identities in the metaverse.
Today, Gif Games, the creator of the NFT-based game Tezotopia, and Talao, a platform that provides identity solutions for Web3, have announced a new partnership to enhance the experience of gamers and their interaction with brands.
Built on the Tezos network, Tezotopia is a Web3 real-time strategy gaming platform that allows players to compete in a futuristic metaverse.
With the integration of Talao’s Passport3 and Grow3 technologies, Tezotopia will provide a new player experience, which will provide brands with unique features by which to interact with players.
With Talao’s Passport3 technology, Tezotopia’s players will be able to share their avatars’ identities or their data, while completely respecting player privacy. Players will be able to prove they are students, VIPs, existing customers, and over 18 without revealing their data.
In the Tezotopia metaverse, players will decide when, with whom, and under what conditions they will share digital identity elements to brands or other players.
They can benefit from vouchers or advantages provided by brands where they are customers, without revealing their identities. They can also capitalize on their experience in the game to possibly obtain benefits in other web3 applications.
Joab Garza, founder of Tezotopia commented:
“Tezotopia is an entirely new game built for Web3. The future of gaming is on the blockchain, and we are at the forefront of it.
To maximize the experience of users, we have built a versatile digital identity for players, fully actionable for brands, but without sacrificing player privacy. This is our ambition with Talao’s team.”
With Talao’s Grow3 technology, brands will recruit gamers, and be able to develop specific acquisition or loyalty programs, while the brand can ensure full respect for gamers’ privacy.
Brands will also generate traffic in the physical world from marketing campaigns originated within the metaverse, without exploiting personal data.
Thierry Thevenet , COO of Talao added:
“Web3 applications give users control over their data. but don’t allow platforms to have access to information about their customers. In this context, brands will not be able to leverage their traditional acquisition or retention tools like ads, coupons, or loyalty cards.
Our technologies, deployed in Tezotopia Metaverse, will enable them to take full advantage of these tools.”
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