OneOf Announces An Exclusive NFT Partnership With iHeartRadio’s ‘The Breakfast Club’ And Renowned Artist Justin Richburg Using Tezos

by | Feb 23, 2022 | Adoption, Latest, NFTs

OneOf has announced an exclusive partnership with iHeartRadio’s influential, top-rated Hip-Hop/R&B morning show The Breakfast Club.

iHeartMedia, Inc. is the leading audio media company in the US, reaching over 90% of Americans every month. The partnership will utilize the Tezos blockchain.

The Breakfast Club

The Breakfast Club, the most-listened-to Hip-Hop and R&B morning show in America, features DJ Envy, Angela Yee and Charlamagne Tha God. 

The Breakfast Club is not only a show, but also a platform, a spotlight, a think-tank for all things hip-hop/pop-culture, politics and community.

Known for their unrivaled interviews and ability to connect with and engage audiences through their unique blend of honesty, wit and humor, The Breakfast Club has created a must-stop destination for musicians, entertainers and politicians alike. The results are the best interviews to be found on radio and digital.

The four-and-a-half-hour morning program originates from iHeartMedia’s legendary Power 105.1/WWPR-FM in New York and is nationally syndicated by Premiere Networks on more than 100 stations nationwide, including markets such as Houston, Atlanta, Miami and Detroit.

“The world’s most dangerous morning show” is also available on-demand as a podcast and via their popular YouTube channel, which attracts billions of video views.

OneOf X The Breakfast Club

OneOf has announced an exclusive partnership with iHeartRadio’s influential, top-rated Hip-Hop/R&B morning show The Breakfast Club.

iHeartMedia is an American mass media corporation with 9,588 employees and a 2019 net income of 11.3 billion USD.

iHeartMedia, Inc. is the leading audio media company in the US, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet.

The Breakfast Club Morning Show out of WWPR-FM in New York is iHeartMedia’s syndicated urban morning show. As mentioned, The Breakfast Club is hosted by DJ Envy, Angela Yee and Charlamagne tha God and is one of the most important media outlets for hip hop news, music and interviews.

OneOf and The Breakfast Club (including both the on-air broadcast and digital podcast) have teamed up for an exclusive partnership to bring the accessibility of NFT’s to a mass audience and create six drops of digital NFT collectibles inspired by the morning show and its legendary hosts. The partnership will give diverse artists a platform in this emerging space.

Information about OneOf’s wide range of exciting and accessible NFT drops will be shared with fans on The Breakfast Club’s broadcast. The artwork featured in the first drop will be created by renowned illustrator and visual artist Justin Richburg.

Gayle Troberman, Chief Marketing Officer for iHeartMedia said:

“The Breakfast is one of the most influential morning shows, where honest, provocative and powerful conversations about Hip Hop and culture happen today.

Charlamagne tha God, Angela Yee and DJ Envy are an awesome team to collaborate with Oneof to share the latest and greatest NFTs with their massive, diverse audience across IHeart’s broadcast radio, podcast and streaming platforms.”

The Breakfast Club has millions of monthly listeners, is nationally syndicated in nearly 90 markets around the U.S., and was recently inducted into the Radio Hall of Fame.

Portions of the proceeds from the collection will benefit critical and timely causes supported by the Breakfast Club and that are important to their listeners.

Lin Dai, CEO and co-founder of OneOf said:

“The Breakfast Club is the most culturally relevant morning show in America, and the tireless work Charlamagne, Envy and Angela do everyday to elevate artists and shine lights on the important issues are inspiring to us all.

OneOf has always been committed to be the most inclusive NFT platform since our founding, backed by Quincy Jones, over 80% of OneOf NFT collections are by black or minority artists. There’s no better partner than The Breakfast Club to educate the mass audience about the importance of NFT technology to the music community.”

OneOf and iHeartRadio first partnered in the fall of 2021, when the platform created the official collectible NFT for the annual iHeartRadio Music Festival featuring performances by some of the biggest artists in music.

The collection featured one million free NFTs and participating fans were eligible to receive tickets to the festival as well as limited-edition iHeartRadio Music Festival NFT artwork.

Since then OneOf has announced major partnerships with Warner Music Group, The Grammy Awards and their launch into sports with the Sports Illustrated covers series that celebrates superstar athletes including Muhammad Ali, Shaquille O’Neal, Emmitt Smith, Jerry Rice and more.

OneOf’s recent Whitney Houston Collection made headlines when a never-before-heard Whitney Houston song made when she was 17 was sold at auction on OneOf for $1 million.

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