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Ultra Milk’s ‘Icownic Patch’: A Blockchain Innovation Bridging Consumer Goods and Technology

In a unique intersection of blockchain technology and consumer goods, Ultra Milk, one of Indonesia’s leading dairy product manufacturers, has partnered with Gaspack and Tezos ecosystem builder TZ APAC to release a new digital collectible named the ‘Icownic Patch’.

Minted exclusively on the Tezos blockchain, this initiative stands at the confluence of art, story-telling, and blockchain technology.


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In an unprecedented convergence of blockchain technology and consumer goods, Ultra Milk, part of the PT Ultrajaya Milk Industry & Trading Company, and one of Indonesia’s leading dairy product manufacturers, has joined forces with Tezos ecosystem builder TZ APAC and creative NFT launchpad Gaspack to unveil a groundbreaking digital collectible — the ‘Icownic Patch‘.

This unique NFT, minted exclusively on the Tezos blockchain, represents an innovative fusion of art, storytelling, and cutting-edge blockchain technology.

The launch of the ‘Icownic Patch’ on the Gaspack platform signals a pivotal milestone in the expansion of the Tezos community. As expressed in a recent tweet by TZ APAC:

@Gaspackxyz, one of the start-ups in the TTI, is at the heart of @ultramym‘s #IcownicPatch campaign minted exclusively on @Tezos! TZ APAC is proud to support this campaign.”

However, the ‘Icownic Patch’ is more than just a digital collectible. According to the official announcement on the Icownic Patch website, it is a token that unlocks a plethora of perks and benefits for its holders.

Rooted in a mythical story set on the planet of Cowverse, the ‘Icownic Patch’ offers its holders numerous unique experiences, such as capturing ghosts with free Ghostival tickets, enjoying cinematic adventures with free CGV tickets, and reliving the past with free tickets to the 90s Festival, among other exclusivities.

In this unprecedented venture, Gaspack’s role as an NFT launchpad empowering creators, artists, and brands to transition their IP into NFT projects is indisputable.

They recently broadcasted the launch of the project, tweeting:

“Introducing the all-new digital collectible: #IcownicPatch by Ultra Milk minted exclusively on @Tezos! Claim now on Gaspack App and embark on a journey of unforgettable experiences.”

The collaboration further highlights the inherent capabilities of the Tezos blockchain.

Gaspack selected Tezos as their platform of choice due to its secure and reliable environment, self-upgrading features, strong security, and scalability, which promises a smooth user experience.

With such an infrastructure in place, members of the Gaspack App can enjoy quick transaction confirmations and low fees, effectively sidestepping congestion and delays.

Moreover, this partnership has brought the vibrant community of TZ APAC’s Asian Champions to the Gaspack App.

Users can now access a wide range of projects, digital collectibles, and decentralized applications (dApps) built on the Tezos blockchain.

This unique collaboration underlines the potential of blockchain technology to reach beyond traditional financial transactions and provide innovative, immersive experiences for consumers.

Ultra Milk’s ‘Icownic Patch’ NFT serves as a significant leap forward in integrating traditional business operations with the burgeoning NFT and blockchain sphere.

It embodies the transformative potential of Web3.0 to redefine business-customer engagement, offering a one-of-a-kind, decentralized, and interactive experience.

As an exemplification of the innovation and interactivity that Web3.0 can offer, the ‘Icownic Patch’ promises a unique customer experience that raises the concept of brand engagement to new, decentralized heights.

It heralds a new era in consumer interaction and engagement, powered by the robust Tezos blockchain.

The Gaspack platform has simplified the purchase process for this NFT, making it an easily accessible venture for everyone, regardless of their familiarity with cryptocurrencies.

A simple sign-up with an email or Google or Apple account gets users started on the Gaspack App.

To claim the free NFT users can visit the following link and connect with a Tezos wallet.

Athalia Neysa, Indonesia Market Lead at TZ APAC said:

“After months in the works, digital collectible Icownic Patch by Ultra Milk is available for you to claim … for free! You can get exclusive access to concerts, movie premieres, private events, and more!

Minted exclusively on the #Tezos blockchain, get ready to embark on a journey of unforgettable experiences. Get your Icownic Patch on the Gaspack App or visit icownicpatch.com

The ‘Icownic Patch’ offers a glimpse into the future of consumer-brand interactions, pushing the boundaries of traditional business models into the decentralized domain. As TZ APAC and Gaspack sign off:

“Stay tuned for more updates as Gaspack and TZ APAC revolutionize Web3 together. Let’s create a more inclusive, accessible, and rewarding Web3 for everyone!”


Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

Read our full disclaimer here.

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