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McLaren Racing Collective Platform Where Fans Can Purchase McLaren Racing Digital Collectibles Goes Live On Tezos

McLaren Racing today announced the launch of ‘McLaren Racing Collective,’ an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs).

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McLaren And Tezos

In June 2021 McLaren Racing selected Tezos to become the team’s Official Blockchain Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. 

It was stated at the time that McLaren would use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart. 

McLaren Racing is a British motor racing team best-known for Formula One racing. They have a vast and famous history in racing and are the second oldest active team after Ferrari.

McLaren’s rich history in motorsports has been full of many successes including winning ‘182 races, 12 Drivers’ Championships and 8 Constructors’ Championships.’ Since 2020, they also compete in the IndyCar Series.

As of 2018, McLaren had almost 4000 employees and Mumtalakat Holding Company, a sovereign wealth fund based in Bahrain holds a 62.55% stake in the McLaren Group.

McLaren has a huge social media fan base following with 2.7 million Twitter followers8.1 million Instagram followers, 3.8 Million Facebook followers and 769 Thousand YouTube subscribers.

McLaren Racing Collective

Today, McLaren Racing announced the launch of ‘McLaren Racing Collective,’ an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs).

The platform will serve as McLaren Racing’s official location for numerous opportunities to own a piece of McLaren Racing for the long term.

The first drop will allow fans and blockchain enthusiasts alike to purchase different components of the MCL35M 2021 Formula 1 race car built from official McLaren Racing CAD.

The first digital component will be gifted for free for the first 5,000 fans who join the collective platform. From there, fans can purchase one or multiple components as they release in an effort to collect all 22 to assemble the full digital MCL35M race car. The collectibles will be released in five stages, with the first four components available on Sunday 24 October. 

McLaren Racing Collective is built on Tezos, the energy-efficient blockchain and Official Technical Partner which along with McLaren Racing are facilitating the creation of limited digital assets so that fans can purchase their very own piece of the team. 

The first person to complete a full MCL35M will win a VIP trip to a 2022 Formula 1 grand prix. This will be the first of many drops and campaigns, as the team looks to integrate this marketplace into McLaren Racing’s long-term fan engagement strategy.

Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said:

“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team.

The first NFT drop heroes our papaya-liveried MCL35M F1 car, and gives our fans a fantastic opportunity to own their own piece of McLaren Racing, seeing each component from all angles, while also allowing them to win incredible prizes.”

Disclaimer

Nature of Content: All content published on https://xtz.news, whether written, auditory, or visual, is for informational purposes only. Opinions expressed therein are solely those of the individual authors and do not reflect the views of XTZNews or its management.

Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

Accuracy and Completeness: While XTZNews makes every effort to ensure the accuracy and reliability of information, we do not warrant or guarantee the timeliness, completeness, or accuracy of the information presented. The website may contain errors, omissions, or inaccuracies. We disclaim all warranties, both express and implied, regarding the information, including but not limited to, any warranty of merchantability or fitness for a particular purpose.

Endorsements: References to specific entities, products, services, processes, or other information does not constitute or imply endorsement, sponsorship, or recommendation by XTZNews. Blockchain technology is in a developmental phase, and the engagement with the technology and its associated entities carries inherent risks.

User’s Responsibility: Users are encouraged to conduct their own research and due diligence and to seek the advice of qualified professionals before making any investment or decisions related to content on this site. Engaging with blockchain technology, cryptocurrencies, and associated applications should be undertaken with caution, understanding the inherent risks involved.

Limitation of Liability: Under no circumstances will XTZNews or its affiliates, partners, officers, directors, employees, shareholders, agents, or licensors be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the site; (ii) any content obtained from the site; or (iii) unauthorized access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed its essential purpose.

Seek Independent Advice: Before undertaking any financial investments, potential investors are advised to seek guidance from independent financial, legal, and tax professionals.

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