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McLaren Racing Announces New Multi-Level Technical Partnership And Plans To Build NFT Fan Experience Platform On Tezos

McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Blockchain Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart.

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McLaren Racing

McLaren Racing is a British motor racing team best-known for Formula One racing. They have a vast and famous history in racing and are the second oldest active team after Ferrari.

McLaren’s rich history in motorsports has been full of many successes including winning ‘182 races, 12 Drivers’ Championships and 8 Constructors’ Championships.’ Since 2020, they also compete in the IndyCar Series.

As of 2018, McLaren had almost 4000 employees and Mumtalakat Holding Company, a sovereign wealth fund based in Bahrain holds a 62.55% stake in the McLaren Group.

The McLaren/Tezos NFT Fan Experience Platform

In a press release from McLaren it was stated: ‘McLaren will build a dedicated platform that brings its illustrious racing heritage and renowned driver line-ups across its multiple teams to offer an unrivaled NFT fan experience.

As part of the partnership the Tezos brand will be represented across the McLaren Formula 1 and Arrow McLaren SP teams, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.

In the recent Azerbaijan GP Lando Norris finished 5th and in the current overall 2021 driver standings he is sitting in 4th position.

It seems the fact Tezos is considered one of the most energy-efficient blockchains played a part in the partnership as it was stated: ‘For Tezos and McLaren, sustainability through innovation is key. Embracing clean NFTs and energy-efficient networks ensures that the impact of this new medium to share creative expression is not offset by unnecessarily high energy consumption’.

Commenting on the partnership, Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, stated:

“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry.

At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team.

We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”

Hubertus Thonhauser, Chair, Tezos Foundation, added:

“McLaren Racing has one of the longest and most illustrious legacies in Formula 1 racing, and we are excited that they have chosen to bring it to the Tezos blockchain through their NFT Fan engagement platform.

The concept of blockchain is evolving, becoming faster, more secure, and more efficient. This requires a blockchain that can keep up with this rapid pace of innovation.

As brands everywhere look to engage with their fans in new ways, Tezos, the original and fastest evolving blockchain, remains at the forefront of innovation, providing real-world solutions in a thriving and fast-growing ecosystem.”

Disclaimer

Nature of Content: All content published on https://xtz.news, whether written, auditory, or visual, is for informational purposes only. Opinions expressed therein are solely those of the individual authors and do not reflect the views of XTZNews or its management.

Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

Accuracy and Completeness: While XTZNews makes every effort to ensure the accuracy and reliability of information, we do not warrant or guarantee the timeliness, completeness, or accuracy of the information presented. The website may contain errors, omissions, or inaccuracies. We disclaim all warranties, both express and implied, regarding the information, including but not limited to, any warranty of merchantability or fitness for a particular purpose.

Endorsements: References to specific entities, products, services, processes, or other information does not constitute or imply endorsement, sponsorship, or recommendation by XTZNews. Blockchain technology is in a developmental phase, and the engagement with the technology and its associated entities carries inherent risks.

User’s Responsibility: Users are encouraged to conduct their own research and due diligence and to seek the advice of qualified professionals before making any investment or decisions related to content on this site. Engaging with blockchain technology, cryptocurrencies, and associated applications should be undertaken with caution, understanding the inherent risks involved.

Limitation of Liability: Under no circumstances will XTZNews or its affiliates, partners, officers, directors, employees, shareholders, agents, or licensors be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the site; (ii) any content obtained from the site; or (iii) unauthorized access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed its essential purpose.

Seek Independent Advice: Before undertaking any financial investments, potential investors are advised to seek guidance from independent financial, legal, and tax professionals.

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