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Beauty House Guerlain Presents Energy-Efficient Tezos NFTs At The International Contemporary Art Fair In Paris

For the 14th consecutive year, House Guerlain will take part in the International Contemporary Art Fair in Paris, France.

The House will present its new exhibition ‘When matter becomes art’, from October 21 to November 14, 2021, at 68 Champs-Élysées House Guerlain and MNSTR agency will present works of art from four renowned contemporary artists at the International Contemporary Art Fair as NFTs.

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Nature of Content: All content published on https://xtz.news, whether written, auditory, or visual, is for informational purposes only. Opinions expressed therein are solely those of the individual authors and do not reflect the views of XTZNews or its management.

Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

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Seek Independent Advice: Before undertaking any financial investments, potential investors are advised to seek guidance from independent financial, legal, and tax professionals.

The International Contemporary Art Fair

Since 1974, the International Contemporary Art Fair has been a highly anticipated recurring event. For several days each year, Paris becomes the world capital of contemporary art.

With an audience of approximately 75,000 visitors, 1,500 artists show their work in the aisles of the Grand Palais Ephémère, the Tuileries Gardens, the Musée Eugène Delacroix and Place Vendôme. Amongst the artists are some of the most famous artists worldwide.

“The FIAC is also the occasion for an artist residing in France, or of French origin, to be awarded the prestigious Marcel Duchamp Prize, which brings with it international recognition. Like all fairs, the FIAC is also a marketplace where the works of art change hands and professionals meet.

Each year, there is much speculation in the press about the price of various works of art, which contributes to establishing the legitimacy of the artists.”

NFTs on Tezos

For the 14th consecutive year, House Guerlain will take part in the International Contemporary Art Fair in Paris, France. The House will present its new exhibition ‘When matter becomes art’, from October 21 to November 14, 2021, at 68 Champs-Élysées

House Guerlain and MNSTR agency will present works of art from four renowned contemporary artists at the event as NFTs. The NFTs will be displayed in the multi-level House Guerlain exhibition at the International Contemporary Art Fair. 

The NFTs will be minted on the Tezos blockchain, an energy-efficient Proof of Stake network. Tezos, one of the original pioneers of Proof of Stake, utilizes a significantly more energy-efficient approach to securing its network.

Unlike Proof of Work networks like Bitcoin or Ethereum, Tezos operates cleanly, with minimal energy consumption and a negligible carbon footprint.

This collaboration embraces clean NFTs and energy-efficient networks that ensure that the impact of this new era of creative expression prioritizes sustainability through innovation.

The NFTs will be sold for the benefit of the GoodPlanet Foundation, chaired by Yann Arthus-Bertran, a world-renowned photojournalist and environmentalist.

 Since its creation, Guerlain has encouraged new forms of avant-garde and artistic innovation, this  exhibition delivers to the world an experience of imagination and spirit.

The exhibition brings together sculptural works, paintings, photographs, installations, as well as digital works, NFTs, specially produced for the occasion, which offer a look at the potential of these creative territories.

Guerlain’s unique exhibition explores the question of materiality in art through the works of Liu Bolin, Lauren Moffatt, Sabrina Ratté, and Constance Valero. All proceeds will be donated to Yann Arthus-Bertrand’s GoodPlanet Foundation. 

Visual artist Liu Bolin will question the essence of image, the essence of life, the essence of the world and our perception of reality in his piece titled, The Last Warrior. Australian artist Lauren Moffatt will explore the cycles of growth and decay in nature and how different ecosystems are linked through their piece titled, Compost VIII.  

Sabrina Ratté will explore a simulation of ecosystems born from the fusion of technology and organic matter through her piece titled, Florescendi. Lastly, Constance Valero will present the supremacy of organic life through her piece titled, De Nectar et d’Ambroisie.

About Guerlain:

Since 1828, Beauty by Guerlain represents a meeting of tradition and innovation. For 190 years, Guerlain has explored, innovated and perfected in fragrances, skincare, and makeup. Guerlain has been battling against beauty giants like L’Oreal, Estee Lauder and Avon, which also offer people the chance to become an Avon representative.

Guerlain creations are legendary in the worlds of fragrances, skincare and makeup, all signed by a distinctive culture of beauty, an unwavering attachment to “Made in France” and with total respect for the craft of artists and artisans alike.

From perfumers and the “Dames de Table” who decorate exquisite fragrance bottles, to artisans who make Météorites, Guerlain cultivates exceptional craftsmanship, preserving the rare, precious, and unique skills behind mythic creations.

This tradition continues today at the House’s production facilities in France, earning Guerlain recognition as a “Living Heritage Company” in 2005 for its exceptional savoir-faire.  

Disclaimer

Nature of Content: All content published on https://xtz.news, whether written, auditory, or visual, is for informational purposes only. Opinions expressed therein are solely those of the individual authors and do not reflect the views of XTZNews or its management.

Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

Accuracy and Completeness: While XTZNews makes every effort to ensure the accuracy and reliability of information, we do not warrant or guarantee the timeliness, completeness, or accuracy of the information presented. The website may contain errors, omissions, or inaccuracies. We disclaim all warranties, both express and implied, regarding the information, including but not limited to, any warranty of merchantability or fitness for a particular purpose.

Endorsements: References to specific entities, products, services, processes, or other information does not constitute or imply endorsement, sponsorship, or recommendation by XTZNews. Blockchain technology is in a developmental phase, and the engagement with the technology and its associated entities carries inherent risks.

User’s Responsibility: Users are encouraged to conduct their own research and due diligence and to seek the advice of qualified professionals before making any investment or decisions related to content on this site. Engaging with blockchain technology, cryptocurrencies, and associated applications should be undertaken with caution, understanding the inherent risks involved.

Limitation of Liability: Under no circumstances will XTZNews or its affiliates, partners, officers, directors, employees, shareholders, agents, or licensors be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the site; (ii) any content obtained from the site; or (iii) unauthorized access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed its essential purpose.

Seek Independent Advice: Before undertaking any financial investments, potential investors are advised to seek guidance from independent financial, legal, and tax professionals.

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