The Latin Grammy Awards
Last year the US Grammy Awards announced a multi-year NFT partnership with Tezos-based NFT platform OneOf.
Now, the Latin Grammy Awards also announced a partnership with OneOf for the 2022 Latin Grammy Awards.
“To honor and celebrate Latin music and its talented creators around the world, OneOf is thrilled to partner with The Latin Recording Academy for the 2022 Latin GRAMMY Awards, the Biggest Night in Latin Music!
Bridging the world of music and visual arts, the 2022 Latin GRAMMYs Collection begins with a FREE NFT designed from a specially-created Latin GRAMMYs themed mural painted by Michoacán-based artist, Quetzal Fuerte.
The free NFT also comes with exclusive 2022 Latin GRAMMY Awards vault content.”
The Latin GRAMMY Awards is organized by the Miami-based Latin Recording Academy. Mainly music with Spanish and Portuguese lyrics are awarded in this award ceremony.
It is broadcasted by American television network Univision, which is the United States’ largest provider of Spanish-language content.
The award ceremony was founded in 2000 and has had between 7.5 and 2.7 million viewers in the United States.
Juan “Quetzal” Fuerte
“Juan “Quetzal” Fuerte describes himself as an urban acupuncturist.
Rather than needles, he uses a paintbrush to bring healing to the pressure points of cities, covering blank spaces with colorful, allusive art that depicts the highs and lows of modern life while providing residents with moments of respite.
After studying architecture, Juan José Villaseñor Fuerte began his painting career in his hometown of Morelia, Mexico, which is also the site of his biggest work to date, a 72-meter behemoth titled “Fuerza del Trabajador.”
Heir to the proud legacy of Mexican muralism, Fuerte also cites influence from farther afield and works in a variety of other media.
Among his latest projects are the cover of the 23rd Annual Latin GRAMMY Awards® program book and accompanying mural, which shows a variety of musical instruments to illustrate the multifaceted Latino experience through the juxtaposition of bright and dark colors.”
NFT platform OneOf has had several high profile drops by world famous artists like Doja Cat, The (late) Notorious B.I.G., Ziggy Marley, Chief Keef, The Rolling Stones, and (late) Whitney Houston.
The NFT’s that are part of OneOf drops often have real life benefits and can give access to related experiences.
From VIP access to concerts, to meet and greets and even coop recordings in some cases.