McLaren Racing Announces New Multi-Level Technical Partnership And Plans To Build NFT Fan Experience Platform On Tezos
McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Blockchain Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart.
McLaren Racing is a British motor racing team best-known for Formula One racing. They have a vast and famous history in racing and are the second oldest active team after Ferrari.
McLaren’s rich history in motorsports has been full of many successes including winning ‘182 races, 12 Drivers’ Championships and 8 Constructors’ Championships.’ Since 2020, they also compete in the IndyCar Series.
As of 2018, McLaren had almost 4000 employees and Mumtalakat Holding Company, a sovereign wealth fund based in Bahrain holds a 62.55% stake in the McLaren Group.
The McLaren/Tezos NFT Fan Experience Platform
In a press release from McLaren it was stated: ‘McLaren will build a dedicated platform that brings its illustrious racing heritage and renowned driver line-ups across its multiple teams to offer an unrivaled NFT fan experience.‘
As part of the partnership the Tezos brand will be represented across the McLaren Formula 1 and Arrow McLaren SP teams, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.
In the recent Azerbaijan GP Lando Norris finished 5th and in the current overall 2021 driver standings he is sitting in 4th position.
It seems the fact Tezos is considered one of the most energy-efficient blockchains played a part in the partnership as it was stated: ‘For Tezos and McLaren, sustainability through innovation is key. Embracing clean NFTs and energy-efficient networks ensures that the impact of this new medium to share creative expression is not offset by unnecessarily high energy consumption’.
Commenting on the partnership, Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, stated:
“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry.
At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team.
We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”
Hubertus Thonhauser, Chair, Tezos Foundation, added:
“McLaren Racing has one of the longest and most illustrious legacies in Formula 1 racing, and we are excited that they have chosen to bring it to the Tezos blockchain through their NFT Fan engagement platform.
The concept of blockchain is evolving, becoming faster, more secure, and more efficient. This requires a blockchain that can keep up with this rapid pace of innovation.
As brands everywhere look to engage with their fans in new ways, Tezos, the original and fastest evolving blockchain, remains at the forefront of innovation, providing real-world solutions in a thriving and fast-growing ecosystem.”
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