Gap is an American worldwide clothing and accessories retailer. Gap has over 100,000 employees and nearly 3000 company-operated stores worldwide.
They operate under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brand names and have a presence in over 40 countries worldwide.
Gap X Dogami
Now, Gap has announced it is creating Dogami hoodie NFT wearables for dog avatars, which will represent Dogami’s first fashion collaboration in the Petaverse.
The NFT hoodies will have utility as they will allow players to enhance the individual style of their NFT dogs and this will have a direct impact on the in-game states.
On the partnership, Kristofer Dayne Penseyres · Co-Founder & Chief Brand Officer at Dogami stated in the L’Officiel Magazine:
“We have the great pleasure to announce the partnership of Dogamí x Gap wearables in the Petaverse. This will be the first collaboration with a lifestyle fashion brand and a big step forward for Dogamí and our future partners.
The Dogamí x Gap partnership will launch in July 2022 with 12,000 NFT wearables specially designed for Dogamí Avatars. The Gap accessories will have a direct impact on your game stats, which is usually only possible by earning rewards.
It is a pleasure and a privilege to work on the first range of digital accessories with a partner like Gap, which has an incredible ability to bridge the gap between individuals, generations, and cultures. With Dogamí, Gap is taking incredible steps in Web3.
We would like to thank Gap for collaborating with us to be a first-player in this space, developing this range of virtual logo pet accessories together.”
Wearables In Dogami
Dogami wearables will class as a type of accessory within the game.
The different accessories available are:
- Consumables (e.g., food, treats and meds)
- Wearables (e.g., clothing items)
- Collectibles and Badges (e.g., rewards offered during mini-games or upon reaching a certain stage in the game)
According to the Dogami whitepaper:
Wearables will allow you to personalize your Dogamí, increase its Rarity, influence its Stats and most importantly, stand out in the Petaverse.
Every article will be associated with a physical slot on the dog. Only one item can be worn for every physical slot. The exact number and list of slots will be released soon.
Wearables will have the following parameters:
Class: Determines the item’s class. We distinguish 4 classes of wearables: Common, Rare, Epic & Legendary
Slot: The body section associated with the wearable. e.g: glasses will be associated with the “eye” slot
Effect: A wearable may or may not have an effect on the dog’s Stats. The entire list of wearables and their effect will be released soon.
Price: Fixed in $DOGA
Gap X Demit
In the announcement Gap also stated it was partnering with well-known contemporary artist and former soccer player Demit Omphroy on his first Tezos NFT collection.
In spring, Demit launched a limited-edition graphic tee collection which is available to purchase in stores online, now he has taken the collaboration one step further with the launch of Gap NFTs.
You can check a promo video for this drop here.
The Objkt.com Gap Threads NFT collection can be found here.
On the collaboration Demit stated:
“My work is playful, expressive, and simplistic, yet loaded with emotion.
Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a creator. I can’t wait to share my first NFT collection with the world.”
Chris Goble, Chief Product Officer at Gap added:
“Partnering with unique artists and creators is a cornerstone of our NFT program.
We are thrilled to collaborate with Demit and to create this vibrant collection of NFTs and product that amplifies his voice and represents his distinct individual style.”
On the collection more details were announced:
On June 7 at 9am PT / 12pm ET, the experience will kick off with three gamified level drops: Common, Rare and Epic.
Common will be on sale for a limited time for 2 tez (XTZ).
Rare will be on sale starting June 9 for 8 tez (XTZ) and Epic on June 14 for 50 tez (XTZ).
The digital collectibles will be available on a first-come, first-served basis on gap.com/nft. Rare and Epic levels will be available in more limited editions. The entire collection supports payments in both fiat and tez.
On June 15, the One of a Kind digital auction will begin, featuring single edition digital art and a custom, hand-painted Gap denim jacket by Demit.