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Gap Launches Gamified NFT Experience Collection On Tezos

Gap an American worldwide clothing and accessories retailer has chosen Tezos to launch a gamified experience NFT collection including a limited edition, collectible Gap hoodie.

Available to shop exclusively on gap.com/nft starting tomorrow, Gap’s digital collectibles will feature four levels: Common, Rare, Epic and One of a Kind.

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Gap And Tezos

Gap is an American worldwide clothing and accessories retailer. Gap has over 100,000 employees and nearly 3000 company operated stores worldwide.

In a press release from Gap today it was stated:

Today, Gap announced the global launch of its first collection of non-fungible tokens (NFTs) to bring its brand and iconic product to new and existing customers in a rapidly evolving digital ecosystem.

For this launch, the brand is introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a limited edition, collectible Gap hoodie.

For this release, Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop. Community, creativity, and self-expression are core values in Sines’ art, which embodies positivity and equality, and aligns with Gap’s values of modern American optimism.

Brandon Sines commented:

“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history.

I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”

Chris Goble, Chief Product Officer and General Manager of GAP North America added:

“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,”

As part of the company’s commitment to do the right thing for the planet, it has chosen to leverage Tezos, an open source blockchain, to create the customer experience.

Tezos uses a more energy efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.

Available to shop exclusively on gap.com/nft starting tomorrow, Gap’s digital collectibles will feature four levels: Common, Rare, Epic and One of a Kind. Starting at an accessible price point, the first level, Common, will be on sale starting 9 a.m. PT on January 13 for 2 tez (XTZ) each until 8:59 a.m. PT on January 15.

Currently, 2 tez is roughly $8.30 USD, but exact conversion rates may vary based on market price fluctuations.

Additional drops will be available over the next two weeks: Rare on January 15 for 6 tez, or roughly $24.90 USD each, Epic on January 19 for 100 tez or approximately $415.00 USD each, and the One of a Kind on Auction on January 24, all beginning at 9 a.m. PT respectively.

The digital collectibles will be available on a first come, first served basis, with limited editions at the Rare and Epic levels.

The gamified experience encourages customers to collect iconic Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic – limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie.

With this first venture into this new space, the company plans to learn more about how their customers want to engage in a digitally led world.

John Strain, Chief Digital and Technology Officer stated:

“As part of our mission to create enduring customer relationships, our teams are constantly innovating. We are excited about the possibilities that a more planet-friendly blockchain technology can unlock for us and all the new ways it will enable us to connect with our customers.”

Additional digital experiences are planned in the future, developed in partnership with culture shapers.

To shop for Gap digital collectibles, visit gap.com/nft #GapNFT

Disclaimer

Nature of Content: All content published on https://xtz.news, whether written, auditory, or visual, is for informational purposes only. Opinions expressed therein are solely those of the individual authors and do not reflect the views of XTZNews or its management.

Not Financial Advice: No content on this website constitutes investment, financial, legal, or tax advice. Users should not construe any such information as a recommendation to buy, sell, or hold any investment or security or to pursue any particular investment strategy.

Accuracy and Completeness: While XTZNews makes every effort to ensure the accuracy and reliability of information, we do not warrant or guarantee the timeliness, completeness, or accuracy of the information presented. The website may contain errors, omissions, or inaccuracies. We disclaim all warranties, both express and implied, regarding the information, including but not limited to, any warranty of merchantability or fitness for a particular purpose.

Endorsements: References to specific entities, products, services, processes, or other information does not constitute or imply endorsement, sponsorship, or recommendation by XTZNews. Blockchain technology is in a developmental phase, and the engagement with the technology and its associated entities carries inherent risks.

User’s Responsibility: Users are encouraged to conduct their own research and due diligence and to seek the advice of qualified professionals before making any investment or decisions related to content on this site. Engaging with blockchain technology, cryptocurrencies, and associated applications should be undertaken with caution, understanding the inherent risks involved.

Limitation of Liability: Under no circumstances will XTZNews or its affiliates, partners, officers, directors, employees, shareholders, agents, or licensors be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the site; (ii) any content obtained from the site; or (iii) unauthorized access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed its essential purpose.

Seek Independent Advice: Before undertaking any financial investments, potential investors are advised to seek guidance from independent financial, legal, and tax professionals.

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