10 August 2023

Generative Art Platform Fxhash Secures $5M in Seed Funding Round Led by 1kx

The Seed Round Fxhash, the groundbreaking generative art platform and marketplace, has successfully closed an oversubscribed $5 million seed fundraising round. Spearheading this investment initiative was 1kx, an early-stage crypto-focused venture capital firm renowned for its strategic ecosystem growth investments. Founded in 2021, Fxhash has emerged as the...

Decathlon Use Tezos To Add An NFT Experience To The Séan Garnier Street Football Boots Product

Decathlon has partnered with Nomadic Labs in order to utilize the Tezos blockchain to add an NFT experience to the new Séan Garnier street football boots product line.

This marks the first time the French retail giant has used blockchain technology in relation to its products.


Decathlon is a French sporting retail giant with 2080 stores in 56 countries. In 2020, they generated $11.4 billion in revenue and have close to 100,000 employees.

In 1976 the first Decathlon store was opened in Lille by Michel Leclercq, France, now it is known as the largest sporting goods retailer worldwide.

Séan Garnier

Séan Garnier is a French freestyle footballer. He is a two-time Football Freestyle World Champion, a three-time French champion, a Red Bull athlete, Urbanball Ambassador and Founder and member of S3 crew.

He a very large social following with over 3.74 million YouTube subscribers and over 5.4 million Instagram followers.

Tezos Technology Used In The Decathlon X Séan Garnier Street Football Boots

Now, it has been announced that Tezos technology has been used in the Decathlon X Séan Garnier Street Football Boots product line in order to provide an NFT experience.

The collaboration has been done with the help and support of Nomadic Labs

The football boots come with an attached NFT ‘Golden Ticket’ which is said togive access to new personalized and exclusive experiences with the world champion… a golden ticket that extends the experience!’

On the Golden Ticket NFT experience Decathlon stated:

‘This is the first step in building a future where digital goods are connected to physical goods.’

This suggests that more utilization of Tezos blockchain technology will accompany Decathlon products in the future.

The boots have been made by Kipsta the football brand of Decathlon and have been inspired by street football players including members of the S3 Freestyle Team Andréas Cetkovic, Soufiane Bencock, Moss, Traffy and Cris.

In an Instagram post Séan Garnier announced the incoming drop and collaboration with Decathlon which attracted over 12,000 likes.

Purchasers of the boots have until the 18th of June 2022 to claim their attached NFT that comes with the product.

On the announcement, Hadrien Zerah of Nomadic Labs stated:

“Decathlon one of the favorite companies of the French people. We are happy to see they are deploying their 1st NFT on Tezos, which hopefully will lead to others. And who better than a freestyle soccer world champion to symbolize this project?”

Valentin Auvinet, NFT Leader at Decathlon said:

“For Decathlon, the Barrio project by Kipsta is the first step into the world of Blockchain and NFTs. We hope that this collaboration with Séan Garnier will lead to many others and we can’t wait for the public to adopt this new pair ” 

Kipsta Barrio shoes are available on Decathlon’s website in select countries, including France today at 11 a.m. local time.

Upload Article

Complete the submission form, which includes fields for your name, contact information, a short author bio, and the title of your article. Submit your Word document as a word doc file. If you encounter any issues during the submission process, please contact our support team for assistance at [email protected]. We encourage all aspiring contributors to read and understand our submission guidelines and editorial policy before submitting.

Accepted file types: jpg, jpeg, png, Max. file size: 128 MB.
Banner Image
Accepted file types: jpg, jpeg, png, Max. file size: 128 MB.
Accepted file types: jpg, jpeg, png, Max. file size: 128 MB.
Accepted file types: pdf, doc, docx, Max. file size: 128 MB.
Submit Article: Suitable Formats = PDF, WORD
By Uploading an article, you are accepting all to all copyright and information that is to the best of your knowledge true and accurate.

Other News

View More
29 September 2023

Van Gogh Digital Collectibles Mark a New Partnership Between The Tezos Foundation and Musée d’Orsay

This partnership signals an innovative foray into the realm of digital art collectibles, anchored by a forthcoming exhibition on Vincent van Gogh. Scheduled to commence on October 3, 2023, the highly anticipated exhibition is titled “Van Gogh in Auvers-sur-Oise: The Final Months”.

Read More
28 September 2023

Fireblocks Extends Full Support for Tezos, Increasing Institutional Access to DeFi and Web3 Ecosystem

Fireblocks has announced the launch of its comprehensive support for Tezos. This development allows Fireblocks customers to securely manage FA1.2 and FA2 token standards on Tezos and utilize Fireblocks’ Web3 Engine to develop new products and services on the Tezos blockchain.

Read More
22 September 2023

CEERTIF: Real-time File Certification via Tezos Blockchain for Construction and Insurance Professionals

CEERTIF, a mobile application for installers, agents, and insurers in France, has introduced a groundbreaking platform that leverages the TEZOS blockchain to secure and geolocate media in real time.

Read More

Subscribe to weekly tezos news

Join The XTZ. News Newsletter To Receive The Latest Tezos
News And Interviews.

Subscribe To Weekly Tezos Token Prices

Join the Tezos Token Price newsletter to receive the latest Tezos token prices on a weekly basis.